Friday, February 24, 2012
Primary and secondary research
Images: Students doing primary and secondary research.
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Just a reminder about the two types of research:
* Secondary research is based on the findings from other people's research. It involves the gathering of the results of other's research from books, reports or the Internet. Selections or summaries are made of the research allowing for evidence to be gathered to support your conclusions.
Secondary research may include:
* statistical analysis where information is readily available from the census studies, Australian Bureau of Statistics, local councils and other government bodies, is analysed to give a notion of the need for a particular target market for a project. This may be useful for establishing if there is a genuine need for a project.
* information research, including all forms of print, that is, texts, magazines, journals, pamphlets. It also includes electronic sources. These need to be checked for reliability and relevance. Anyone can publish on the Internet. Print sources should not be too out of date. Use your school and local librarians, they are trained to help you find information.
* Primary research is the research you generate by asking questions, conducting trials and collating results. This research can take the form of quantitative research ('countable' data collection) or qualitative research(opinion/knowledge data gathering).
The most common way of collecting primary data is through surveys/questionnaires and interviews.
* A survey is usually general and covers a wide range of issues. It is designed to find information rather than to investigate specific questions about an issue. We tend to use surveys when we don't know about something and we want to identify the most important ideas, questions and issues.
* A questionnaire usually focuses more on a particular topic or issue. We tend to use these when we know something about the topic and whttp://www.blogger.com/img/blank.gife have some hunches about what might be the most important issue or questions to investigate.
* Interviews can be face-to-face or over the telephone or Internet. It is crucial to have a list of questions prepared. This helps prevent being side tracked and ensuring the information you require is collected.
I have uploaded the Powerpoint on culture onto the Moddle at http://dlb.sa.edu.au/tscmoodle/ . Go and have a look to support your 100-150 words on What is culture?